ABOUT US
SVITANOK is a design brand creating objects at the intersection of contemporary craft, art and fashion. We step outside traditional boundaries to offer a comprehensive vision of design where every collection is a profound exploration of form, material and space. Our work covers a broad spectrum of categories from architectural lighting and furniture to decor and jewelry. Each piece carries a respect for the past while projecting a bold artistic vision of the future.
THE CONCEPT OF SCALE TRANSFORMATION
At the core of our philosophy lies an approach rooted in the great architectural tradition. Historically, master architects did not limit themselves to building facades. They designed spaces down to the smallest detail, creating furniture, lighting and even cutlery within a single unified aesthetic.
We reimagined this tradition through our own concept of scale transformation. We design a single refined and recognizable form that can organically exist in any dimension. The very same line or silhouette can be born as a delicate silver earring, scaled up into a pendant lamp and transformed into an accent decor piece or furniture. We do not just multiply objects. We expand the boundaries of a single idea as far as imagination allows.
"In my collections I hide the poetic and musical vibes of my soul. I show it to the world through the universal language of design and fashion. We don’t sell things — we offer meanings and individuality." - says the creator behind the brand Artem Zakharchenko
CONTEMPORARY CRAFT AND SUSTAINABILITY
Contemporary craft is our foundation. Regardless of the category, every object is created entirely or partially by hand, ensuring its uniqueness. We actively engage with local Ukrainian manufacturers and adopt sustainable practices to minimize our environmental footprint. This artisanal approach allows us to offer an unprecedented level of customization for our clients and interior designers. Our steel lighting and furniture can be finished in any color from the RAL palette. We offer a wide selection of unique ceramic glazes and our hand-blown glass enables endless experimentation with colors and textures.
MEANING AND INSPIRATION
The name of our brand translates as dawn. Just as the first ray of sun inevitably follows the darkest night the interplay of light and shadow serves as the starting point for our design. As a Ukrainian brand SVITANOK is deeply proud of its roots. We maintain a distinct identity that organically integrates into European values and modern global aesthetics. We don’t just sell things. We offer meanings and individuality.
BACKGROUND
SVITANOK was founded by Artem Zakharchenko. He is a qualified architect with extensive experience in interior and product design. Artem holds a Master of Architecture and studied product design at the Istituto Europeo di Design in Florence. He brings a deep interdisciplinary approach to the brand. His work has been exhibited at major international events like Maison&Objet in Paris and recognized by the Dezeen Awards, Red Dot, and Industart.